Furniture & Things began life on a DIY web service. The owners asked us to make sure it looked good on small screens, and integrate their Facebook page. After that was accomlished, keyword research was done to determine which phrases and words would maximize the content. These three tasks raised the weekly website traffic by 10%, and a noticeable increase in foot traffic.
A short time later, we were asked to help with Local SEO. All of the stores vendors were asked to link to the website. The business's Website, Name, Address. & Phone number (a.ka. Citations) was submitted to Google, Bing, Location based Apps (Foursquare, Yelp, etc.).
At that time, we disovered a closed furniture business which had been at the same address, had not updated their citations. This was causing some problems with the current business. These citations were eventually removed from over 300 directories and all known search engines, increasing Furniture & Things standing with Google & Bing.
In the latest project, the website was re-designed with WordPress and moved to a different host. Google Analytics was re-installed, as was several tracking tags with Google Tag Manager.
Moving to a different host and Content Management System has allowed for easier monitoring and updates to the site. Loading speed has increased & a there has been a noticeable reduction in the bounce rate.
In 2013, the new owners of this golf course wanted a new website which could be updated as needed. The original site was still built on a table system. The contract withy the designing agency only allowed four updates per year.
We designed & built a new website on a proprietary responsive framework. The business's eBay listings were intergrated into the site, substantially increasing online sales. Also noticed was a drop in phone calls inquiring about hours, and an increase in calls for golf cart repair.
The next phase included keyword research, re-writing content, link building, aLocal SEO and Local Marketing including Facebook. An addition of a Tee Time Booking button increased foot traffic. We then installed a page dedicated to membership sales, also designing brochures. Members could pay their dues or buy gift certificates online. This also saw an immediate increase in activity.
This site is currently scheduled for a re-design using WordPress.